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History and identity
ISOSTAR, the forerunner of sports nutrition: Isostar was started in Switzerland in 1977 with the first exercise drink specially designed to meet the nutritional needs of athletes.
Since the beginning, Isostar has involved itself daily in always being closer to sportsmen and women, whatever their level, and to bring them the best nutritional solutions to help them excel themselves and achieve their objective.
To do this, Isostar surrounds itself with experts such as nutritionists, National Technical Directors, sports coaches, R&D engineers and top level athletes, who work on optimising existing ranges and take an active role in developing new products.
It has also formed a pool of partner athletes from different disciplines (athletic walking, marathon, triathlon, track cycling, etc.) in order to hold regular discussions with them about their requirements for sports nutrition, specific to their sport.